Tallinn FoodFest visitors´ profile

Tallinn FoodFest 2022 is the best opportunity to meet over 5000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the “who’s who” of the industry. Around 300 visitors come to the fair from neighboring countries.

Facts & Figures

Visitors of Tallinn FoodFest 2018 – 8100, incl B2B 6250
Visitors of Tallinn FoodFair 2019 – 7040 trade visitors only
Visitors of Tallinn FoodFair 2021 – 4630 trade visitors only

Visitor’s role in decision-making (2019):
34% decision maker
33% co-decision maker
14% consultant
19% doesn’t make decisions

TFF 2019 Trade Visitor’s profile:
37% HoReCa
19% food production
18% import, wholesale
10% retail
6% machines and equipment
2% associations, organizations
8% other

TOP 6 visitor aims:
73% getting to know new products
68% general overview of the market
53% getting to know new companies/suppliers
46% getting information about specific products/services
43% upgrading professional knowledge
26% communication with colleagues in the same area

What visitors say about TFF:
93% agreed that TFF has a “good” or “very good” reputation
90% TFF is an important event that connects all food related sectors in Estonia
90% recommends colleagues to visit the fair
88% were  satisfied with the visit to the fair
86% TFF is a good channel to find new products or services
86% take part in decision-making process
85% will visit the fair again
75% TFF is the only trade fair visited every year
75% it is important to visit TFF
68% finds information from the fair that they can’t find anywhere else
22% newcomers – first-time attendees

Average time spent at TFF 3 hours 4 minutes

Where Tallinn FoodFest visitors come from: restaurant │ pub │ bar │ school │ university │ kindergarten │ hotel │ nursing home │ hostel │ ship │ detention facility │ hospital │ food industry │ beverage industry │ fishing industry │ meat industry │small shop │ kiosk │ retail chain │ wholesaler │ importer │ bakery │ takeaway │ café │ catering │ brewery │ logistics │ gas station │ cinema │ spa │ golf club │ lunch restaurant │ vinoteque │ coffee roasting facility │ Defence Forces │ vocational school │ professional association │ catering kitchen │ manor │ tourism farm │ museum │ casino │ ministry │ local authority │ press │ and from elsewhere