Tallinn FoodFair visitors´ profile

Tallinn FoodFair 2025 is the best opportunity to meet over 5000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the “who’s who” of the industry. Around 300 visitors come to the fair from neighbour countries.

Facts & Figures

Visitors of Tallinn FoodFair 2024 – 5460 B2B visitors
Visitors of Tallinn FoodFair 2023 – 5110 B2B visitors
Visitors of Tallinn FoodFest 2022 – 5770, incl 4500 B2B visitors
Visitors of Tallinn FoodFair 2021 – 4630 B2B visitors

Visitor’s role in decision-making (2024):
38% co-decision maker
33% decision maker
16% doesn’t make decisions
13% consultant

TFF 2024 Trade Visitor’s profile:
36% HoReCa
15% food production
15% retail
13% import, wholesale
3% other industries
4% machines and equipment
2% associations, organizations
12% other

What visitors say about TFF:
91% agreed that TFF has a “good” or “very good” reputation
90% recommends colleagues to visit the fair
90% TFF is an important event that connects all food related sectors in Estonia
90% agreed that Unibet Arena is a “good” or “very good” new venue for TFF
88% will visit the fair again
87% TFF is a good channel to find new products or services
86% were satisfied with the visit to the fair
82% it is important to visit TFF
75% TFF is the only trade fair visited that year
68% finds information from the fair that they can’t find anywhere else
22% newcomers – first-time attendees

Average time spent at TFF 2 hours 54 minutes

Where Tallinn FoodFest visitors come from: restaurant │ pub │ bar │ school │ university │ kindergarten │ hotel │ nursing home │ hostel │ ship │ detention facility │ hospital │ food industry │ beverage industry │ fishing industry │ meat industry │small shop │ kiosk │ retail chain │ wholesaler │ importer │ bakery │ takeaway │ café │ catering │ brewery │ logistics │ gas station │ cinema │ spa │ golf club │ lunch restaurant │ vinoteque │ coffee roasting facility │ Defence Forces │ vocational school │ professional association │ catering kitchen │ manor │ tourism farm │ museum │ casino │ ministry │ local authority │ press │ and from elsewhere